Marketing Communication Campaign of a Fictitious Healthy Fast Food Restaurant

environmental aw arenessOur world is becoming increasingly careed with environmental issues, particularly since the 1980s. In a National Opinion survey gaze taken in 1989 for the Department of the Environment at that place seems to be a ?sudden increase in concern? mingled with 1986 and 1989. The increase was from 8% to 30% of respondents who seem to worry about pollution and former(a) environmental issues, viewing them as urgent matters the political sympathies should be dealing with (MacKenzie, 1991). This is also reflected in food market place research conducted by MKMV agency (Appendix 1) in Loughborough town (Appendix 2). environmental issues include energy use, air and water pollution, waste, nuclear issues, the ozone and spherical warming, genetic engineering, and intensive farming. Ways to combat some of these thrust way under ones skin been reinforced by various governments via legislation (Envirowise ?legislation?, 2009). juristic restrictions include a ir, water and encumbrance pollution policies, and overall resource and energy efficiency. Sustainability has become a key issue world panoptic. Companies also have specific regulations on environmental issues which are co-ordinated into their business plans and strategies through corporate and kind responsibility (CSR), as well as social and sustainable development policies (Solomon et al, 2006) (Slack et al, 2007).

This is taken seriously by consumers since 70% fill a gild?s activities when purchasing a crop or profit as a Europe wide survey in consumer attitudes illustrated in 2007 (Jobber, 2007). However, it is important to realise that it is non o! nly companies that are responsible for high levels of pollution or any other kind of environmental damage. Each soul can fetch to help protect our surroundings, by dewy-eyed actions such as recycling, thoughtful energy consumption and stock-still food preferences. However, mountain see these issues and thus their responsibility and component part in family very differently across countries (Jacobsen & Dulsrud, 2007). A test on trust in food showed... If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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