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Research indicates that consumers are using herb tea leaf hitch tea tea harvests because of their health benefit. ground on this fact, our tighten has developed a newfangled product herbal tea tea suitable for the elderly. This selling plan identifies our firms merchandising objectives and how to brook them within our worry environment. I. Overall merchandising objectives Our firm seeks to a) step up as a leading provider of herbal tea b) Sell its products that meet the needs of the target population. c) Develop take care plans that promote sales of the product. II. Specific marketing objectives Based on the above marketing strategies, our firm has formulated other specialise marketing strategies. As identified by Shimp (2008), detail marketing goals are vital in achieving overall marketing objectives. Our circumstantial marketing objectives are: a) Develop a popular pas s water of herbal tea that lead become the favorite herbal tea solution within tierce calendar months. b) Carry let on an online research in New York for a month on the health needs of the elderly and in modulate to notice the ingredients of the tea. c) Research for local media solutions and create effective advertisements that will get thrice a week for a full point of three weeks III.

Marketing strategies The role of an effective marketing outline cannot be underestimated. According to Pinson (2008), an effective marketing strategy is of the essence(p) in creating a competitive edge by a business in a given ! market. With our firms aiming to achieve the draw marketing goals, there following marketing strategies were developed and tack together to be implemented once the herbal tea has been developed. a) The new herbal tea will be packed in tea bags that resemble other tea products in the market. In addition, the herbal tea will be finely grounded and set(p) in well labeled labeled boxes bearing the slogan brawny tea, b) The distribution of our herbal...If you want to get a sufficient essay, order it on our website: OrderCustomPaper.com

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